Visitor learning and comprehension can be enhanced by presenting information in a clear, logical order that 'flows' from the introduction to the body to the conclusion.

• provides visitors with an overview of the topics or activities to follow; and
• includes definitions of any terms or concepts that are integral to the understanding of the sign and/or display. This is critical because visitors often approach displays with prior knowledge, attitudes and preconceptions that may influence the way in which information is perceived.

The 'body' of your sign provides the 'content' of the topic and should not exceed five main ideas. Generally, the selection of concepts and presentation techniques is guided by what the designer wants visitors to learn, feel or do as a consequence of reading their signs.

• reinforces the messages and concepts discussed;
• acts as a 'punch line' for the whole sign or exhibit; and
• may include suggestions for how visitors can incorporate their new knowledge into their daily routine.