Interpretive Signage: Principles and Practice
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Effective Interpretation: Relevant

Back 1. Interpretation must be relevant to the intended audience

Effective interpretation enables visitors to make connections between the information being given and their previous knowledge and experiences. Interpretation uses clear, simple explanations to bridge the gap between new information and visitors' current knowledge. The importance of providing experiences that are meaningful to visitors cannot be overstated. Dazzling graphics, interactive activities and educational content will be wasted if visitors can't connect them to previous knowledge and experiences!


There are several ways to build links between your information and the everyday experience of the visitors:
  • provide analogies and metaphors; Example photo Example photo
  • use humour; Example photo
  • tell stories, particularly those which have characters to whom visitors can relate; Example photo Example photo
  • ask questions; and Example photo
  • provide details about how visitors can integrate newly acquired knowledge into their daily routine. Example photo
Using analogies, metaphors and stories Back Go to top